Jing Hu

Product leader. Independent analyst. Writer of 2nd Order Thinkers.

what this is — the short of it

I read the AI reports everyone shares and hardly anyone checks.

I read primary sources, do the maths, and when the numbers don't add up I say so. Helps being independent. You can find the work at 2nd Order Thinkers on Substack and on YouTube.

Read by CEOs, VPs, and engineers across tech, finance, law, and consulting. Quoted in Forbes on entry-level jobs, reasoning models, and the human costs of AI transformation.

the experience — briefly

I spent ten years building and leading products. At Just Eat Takeaway (2022–23), I managed four direct-report PMs at a time across two successive teams working on internal products for operations in 12 countries. I was moved to the second team to tackle a portfolio that needed immediate attention.

I developed a business case to consolidate 20 Salesforce instances and simplify a fragmented telephony estate, with $20m in projected savings. Earlier, at Transport for London (2020–22), I built the product operating model for more than ten cybersecurity products and coached four PMs as a contractor.

Before product, I spent eight years in chemistry research. A handful of papers, and a PhD I left to build things instead.

I started 2nd Order Thinkers in mid-2024, applying that product lens to AI: read the primary sources, test the numbers, and ask what leaders should change in the workflow. I now live in Austin, Texas.

recent writing — latest from the newsletter

on video — same brain, different medium

I run Second Order Thinkers on YouTube. It's where I present the analysis on camera. Watch it or listen to it in the background. Plenty of people do both.

working together — outside of a newsletter

There are a few ways I work with teams:

Product leadership. I recently relocated from London to Austin and am looking to continue my career leading product teams here. I’m especially interested in strategy, internal products, and improving how organizations work, including the practical adoption of AI.

Speaking. I speak to teams and at events about how AI is changing SaaS companies, where it can improve operations, and what that means for the business and its workers.

Commissioned research. I dig into a question your team needs answered before a product or AI decision, then write up the evidence, trade-offs, and what I would do next.

Get in touch: connect with me on LinkedIn.

elsewhere — check out my work

Newsletter
2nd Order Thinkers
YouTube
Second Order Thinkers
LinkedIn
linkedin.com/in/jing--hu